/* Ravinza — olive + brick, energetic, a little Italian */

:root {
  --bg: #F5F6F2;
  --surface: #FFFFFF;
  --ink: #1E1F22;
  --ink-2: #4A4C50;
  --line: #D6DACC;
  --olive: #55642A;
  --olive-deep: #3F4B1E;
  --olive-soft: #8A9A55;
  --olive-tint: #E4E8D8;
  --on-dark: #F5F6F2;
  --on-dark-2: #DDE2CF;
  --brick: #C2412D;
  --brick-deep: #A3341F;
  --focus: #1E1F22;

  --f-display: "Bricolage Grotesque", "Albert Sans", system-ui, sans-serif;
  --f-body: "Albert Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  --r-card: 22px;
  --r-pill: 999px;
  --spring: cubic-bezier(.34, 1.56, .64, 1);
  --ease: cubic-bezier(.2, .7, .2, 1);
  --gutter: clamp(16px, 4.5vw, 48px);
  --maxw: 1240px;
  --cut: clamp(28px, 5vw, 84px);
  --hdr: 72px;
}

*, *::before, *::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-padding-top: calc(var(--hdr) + 12px);
}
@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 1.0625rem;
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
@supports (overflow-x: clip) {
  body { overflow-x: clip; }
}

img, svg { display: block; max-width: 100%; }
img { height: auto; }

h1, h2, h3, h4 {
  font-family: var(--f-display);
  font-weight: 800;
  line-height: 1.02;
  letter-spacing: -.025em;
  margin: 0;
  text-wrap: balance;
}
h2 { font-size: clamp(2.1rem, 5.2vw, 4.1rem); font-stretch: 88%; }
h3 { font-size: clamp(1.35rem, 2.2vw, 1.75rem); font-weight: 700; letter-spacing: -.015em; }
h4 { font-size: 1.25rem; font-weight: 700; letter-spacing: -.01em; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
dl, dd { margin: 0; }

a { color: inherit; }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 3px; border-radius: 6px; }

.wrap { width: 100%; max-width: calc(var(--maxw) + var(--gutter) * 2); margin-inline: auto; padding-inline: var(--gutter); }

.skip {
  position: absolute; left: 16px; top: -60px; z-index: 100;
  background: var(--ink); color: var(--on-dark);
  padding: 10px 18px; border-radius: var(--r-pill); text-decoration: none; font-weight: 600;
}
.skip:focus { top: 12px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .5em;
  min-height: 52px; padding: .85em 1.6em;
  border-radius: var(--r-pill);
  border: 2px solid transparent;
  font: 600 1rem/1.1 var(--f-body);
  text-decoration: none; cursor: pointer;
  transition: transform .5s var(--spring), background-color .2s, color .2s, box-shadow .35s var(--ease), border-color .2s;
}
.btn--sm { min-height: 44px; padding: .6em 1.2em; font-size: .95rem; }
.btn--brick { background: var(--brick); color: #fff; box-shadow: 0 10px 22px -12px rgba(194, 65, 45, .8); }
.btn--brick:hover { background: var(--brick-deep); }
.btn--line { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn--line:hover { background: var(--ink); color: var(--on-dark); }
.btn--light { background: var(--on-dark); color: var(--ink); }
.btn--light:hover { background: #fff; }
.btn .arr { display: inline-block; transition: transform .5s var(--spring); }
.btn:active { transform: scale(.97); }
.btn[disabled] { opacity: .7; cursor: progress; }

@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .btn:hover { transform: translateY(-3px) rotate(-1.5deg) scale(1.03); }
  .btn:hover .arr { transform: translateX(4px); }
  .btn:active { transform: scale(.97); }
}

.text-link {
  display: inline-flex; align-items: center; gap: .4em;
  font-weight: 600; text-decoration: underline; text-decoration-thickness: 2px;
  text-underline-offset: 5px; text-decoration-color: var(--brick);
}
.text-link span { transition: transform .45s var(--spring); }
.text-link:hover span { transform: translateX(4px); }
.text-link--light { color: var(--on-dark); }

/* ---------- Stickers ---------- */
.sticker {
  display: inline-block;
  font: 700 .74rem/1 var(--f-display);
  letter-spacing: .09em; text-transform: uppercase;
  padding: .62em 1.05em .58em;
  border-radius: var(--r-pill);
  rotate: -3deg;
  white-space: nowrap;
}
.sticker--ink { background: var(--ink); color: var(--on-dark); box-shadow: 3px 3px 0 var(--olive-soft); }
.sticker--brick { background: var(--brick); color: #fff; box-shadow: 3px 3px 0 var(--ink); }
.sticker--light { background: var(--on-dark); color: var(--ink); box-shadow: 3px 3px 0 rgba(30, 31, 34, .35); }
.sticker--tilt { rotate: 4deg; }
.sticker-row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }

.hl {
  display: inline-block;
  background: var(--brick); color: #fff;
  padding: 0 .14em .04em;
  border-radius: .16em;
  rotate: -3deg;
  box-shadow: .06em .06em 0 var(--ink);
}
.hl--sm { rotate: -2deg; box-shadow: .05em .05em 0 var(--olive-deep); }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(245, 246, 242, .9);
  -webkit-backdrop-filter: saturate(1.3) blur(12px);
  backdrop-filter: saturate(1.3) blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, box-shadow .3s;
}
.site-header.scrolled { border-color: var(--line); box-shadow: 0 8px 24px -20px rgba(30, 31, 34, .5); }
.hdr { display: flex; align-items: center; justify-content: space-between; gap: 20px; min-height: var(--hdr); }

.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; }
.logo-mark { width: 34px; height: 34px; transition: transform .5s var(--spring); }
.logo-word { font: 800 1.5rem/1 var(--f-display); letter-spacing: -.03em; }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .logo:hover .logo-mark { transform: rotate(-10deg) scale(1.08); }
}

.site-nav { display: flex; align-items: center; gap: 22px; }
.site-nav ul { display: flex; gap: 4px; }
.site-nav ul a {
  display: inline-block; padding: 8px 14px; border-radius: var(--r-pill);
  text-decoration: none; font-weight: 600; font-size: .98rem;
  transition: background-color .2s, transform .45s var(--spring);
}
.site-nav ul a:hover { background: var(--olive-tint); }

.nav-toggle { display: none; }

@media (max-width: 960px) {
  .hdr { flex-wrap: wrap; }
  .site-nav { width: 100%; flex-wrap: wrap; gap: 10px; padding-bottom: 12px; }
  .site-nav ul { flex-wrap: wrap; }

  .js .hdr { flex-wrap: nowrap; }
  .js .nav-toggle {
    display: inline-flex; align-items: center; justify-content: center;
    width: 48px; height: 48px; border-radius: 50%;
    border: 2px solid var(--ink); background: transparent; color: var(--ink); cursor: pointer;
    transition: background-color .2s, transform .45s var(--spring);
  }
  .js .nav-toggle:hover { background: var(--olive-tint); }
  .bars { position: relative; width: 20px; height: 14px; }
  .bars span {
    position: absolute; left: 0; width: 100%; height: 2px; border-radius: 2px; background: currentColor;
    transition: transform .4s var(--spring), opacity .2s, top .3s var(--ease);
  }
  .bars span:nth-child(1) { top: 0; }
  .bars span:nth-child(2) { top: 6px; }
  .bars span:nth-child(3) { top: 12px; }
  .nav-open .bars span:nth-child(1) { top: 6px; transform: rotate(45deg); }
  .nav-open .bars span:nth-child(2) { opacity: 0; }
  .nav-open .bars span:nth-child(3) { top: 6px; transform: rotate(-45deg); }

  .js .site-nav {
    display: none;
    position: absolute; left: 0; right: 0; top: 100%;
    flex-direction: column; align-items: stretch; gap: 16px;
    padding: 18px var(--gutter) 26px;
    background: var(--bg);
    border-bottom: 1px solid var(--line);
    box-shadow: 0 24px 40px -28px rgba(30, 31, 34, .55);
    max-height: calc(100vh - var(--hdr));
    overflow-y: auto;
  }
  .js .nav-open .site-nav { display: flex; }
  .js .site-nav ul { flex-direction: column; gap: 2px; }
  .js .site-nav ul a { display: block; font: 700 1.6rem/1.15 var(--f-display); padding: 10px 6px; letter-spacing: -.02em; }
  .js .site-nav .btn { align-self: flex-start; }
}

/* ---------- Section scaffolding ---------- */
.section { padding-block: clamp(76px, 10vw, 140px); }

.band {
  position: relative;
  clip-path: polygon(0 var(--cut), 100% 0, 100% calc(100% - var(--cut)), 0 100%);
  padding-block: calc(var(--cut) + clamp(60px, 8vw, 116px));
  color: var(--on-dark);
  --focus: var(--on-dark);
}
.band--flip { clip-path: polygon(0 0, 100% var(--cut), 100% 100%, 0 calc(100% - var(--cut))); }
.band--olive { background: var(--olive); }
.band--ink { background: var(--ink); }
.band .lede { color: var(--on-dark-2); }

.sec-head {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 8fr);
  gap: clamp(16px, 4vw, 56px);
  align-items: start;
  margin-bottom: clamp(44px, 6vw, 80px);
}
.sec-num {
  display: block;
  font: 800 clamp(5.5rem, 15vw, 14rem)/.78 var(--f-display);
  letter-spacing: -.06em;
  color: transparent;
  -webkit-text-stroke: 2px var(--olive);
  user-select: none;
}
.band .sec-num { -webkit-text-stroke-color: rgba(245, 246, 242, .55); }
.sec-copy { display: grid; gap: 20px; justify-items: start; }
.lede { font-size: clamp(1.08rem, 1.5vw, 1.25rem); color: var(--ink-2); max-width: 46ch; }

.sec-head--stacked { grid-template-columns: minmax(0, 1fr); }

/* ---------- Cards ---------- */
.card {
  background: var(--surface);
  border-radius: var(--r-card);
  padding: clamp(22px, 2.6vw, 34px);
  transition: transform .55s var(--spring), box-shadow .4s var(--ease);
}
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .card:hover { transform: translateY(-6px) rotate(-.6deg); box-shadow: 0 22px 44px -24px rgba(30, 31, 34, .45); }
  .card:nth-child(even):hover { transform: translateY(-6px) rotate(.6deg); }
}

/* ---------- Hero ---------- */
.hero { padding-block: clamp(36px, 6vw, 84px) clamp(40px, 6vw, 72px); overflow: hidden; }
.hero-kicker { margin-bottom: clamp(20px, 3vw, 34px); }
.hero-title {
  font-size: clamp(2.5rem, 9.2vw, 6.6rem);
  line-height: .9;
  letter-spacing: -.045em;
  font-stretch: 84%;
  text-wrap: initial;
}
.hero-title .line { display: block; }
.hero-title .line--in { padding-left: .9em; color: var(--olive); }
.hero-title .hl { margin-inline: .02em; }

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
}
@media (min-width: 1101px) {
  .hero-title { font-size: clamp(4.5rem, 7vw, 6rem); }
}
.hero-sub { font-size: clamp(1.12rem, 1.6vw, 1.32rem); max-width: 40ch; color: var(--ink-2); margin-top: clamp(24px, 3vw, 36px); }
.cta-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }

.hero-stats {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px; margin-top: clamp(32px, 4vw, 48px);
}
.hero-stats div { border-top: 3px solid var(--ink); padding-top: 12px; display: flex; flex-direction: column-reverse; gap: 4px; }
.hero-stats dt { font-size: .86rem; color: var(--ink-2); line-height: 1.3; }
.hero-stats dd { font: 800 clamp(1.7rem, 3.2vw, 2.6rem)/1 var(--f-display); letter-spacing: -.03em; }
.hero-stats div:nth-child(2) dd { color: var(--brick); }

/* stacked ad frames */
.stack { position: relative; width: 100%; max-width: 560px; aspect-ratio: 1 / 1; margin-inline: auto; }
.f {
  position: absolute;
  filter: drop-shadow(0 22px 26px rgba(30, 31, 34, .22));
  transition: transform .6s var(--spring);
  animation: bob 6s ease-in-out infinite;
}
.f--916 { width: 35%; left: 5%; top: 1%; rotate: -7deg; z-index: 3; }
.f--45 { width: 45%; right: 3%; top: 7%; rotate: 6deg; z-index: 2; animation-delay: -2s; }
.f--11 { width: 41%; left: 31%; top: 55%; rotate: -2deg; z-index: 4; animation-delay: -4s; }
@keyframes bob { 0%, 100% { translate: 0 0; } 50% { translate: 0 -12px; } }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .f:hover { transform: scale(1.06) rotate(2deg); z-index: 6; }
}

.tag {
  position: absolute; z-index: 7;
  font: 800 .95rem/1 var(--f-display);
  padding: .5em .85em; border-radius: var(--r-pill);
  background: var(--on-dark); color: var(--ink);
  box-shadow: 3px 3px 0 var(--ink);
  border: 2px solid var(--ink);
}
.tag--916 { left: 0; top: 50%; rotate: -10deg; }
.tag--45 { right: 0; top: 2%; rotate: 8deg; }
.tag--11 { left: 70%; top: 92%; rotate: -4deg; }

.seal {
  position: absolute; z-index: 8; left: 4%; bottom: 3%;
  width: clamp(108px, 22%, 132px); aspect-ratio: 1;
  border-radius: 50%;
  display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center;
  background: var(--ink); color: var(--on-dark);
  font: 600 .66rem/1.15 var(--f-body); letter-spacing: .04em; text-transform: uppercase;
  rotate: 12deg;
  box-shadow: 0 0 0 5px var(--bg), 0 0 0 7px var(--ink);
  padding: 10px;
}
.seal span { font: 700 .72rem/1 var(--f-display); letter-spacing: .06em; color: var(--on-dark-2); }
.seal b { font: 800 1.85rem/1 var(--f-display); letter-spacing: -.03em; margin: 4px 0 2px; }

/* ticker */
.ticker { overflow: hidden; padding-block: 18px 30px; }
.ticker-track {
  display: flex; width: max-content; align-items: center; gap: 26px;
  background: var(--ink); color: var(--on-dark);
  padding: 16px 0;
  rotate: -2deg;
  margin-inline: -4vw;
  font: 800 clamp(1.1rem, 2vw, 1.5rem)/1 var(--f-display); letter-spacing: -.01em;
  white-space: nowrap;
  animation: tick 38s linear infinite;
}
.ticker-track i { color: var(--brick); font-style: normal; }
@keyframes tick { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ---------- Formats ---------- */
.formats-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(18px, 2.4vw, 30px); }
.formats-grid .fmt:nth-child(3n+2) { margin-top: 56px; }
.formats-grid .fmt:nth-child(3n) { margin-top: 20px; }
.fmt { display: flex; flex-direction: column; gap: 14px; padding: 14px 14px 26px; }
.fmt > :not(.fmt-art) { margin-inline: 12px; }
.fmt-art { position: relative; background: var(--olive-tint); border-radius: 16px; overflow: hidden; margin-bottom: 6px; }
.fmt-art img { width: 100%; transition: transform .6s var(--spring); }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .fmt:hover .fmt-art img { transform: scale(1.05) rotate(-1.5deg); }
}
.fmt p { color: var(--ink-2); font-size: 1rem; }
.fmt-sticker { position: absolute; right: 14px; top: 16px; rotate: 6deg; }
.chips { display: flex; flex-wrap: wrap; gap: 6px; }
.chips li {
  font: 700 .8rem/1 var(--f-display); letter-spacing: .02em;
  padding: .45em .8em; border-radius: var(--r-pill);
  border: 1.5px solid var(--ink);
}

/* ---------- Factory ---------- */
.facts {
  display: grid; grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(16px, 2.4vw, 32px);
  margin-bottom: clamp(48px, 6vw, 80px);
}
.fact { border-top: 2px solid rgba(245, 246, 242, .4); padding-top: 16px; }
.fact dt { font-size: .8rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--on-dark-2); }
.fact dd { color: var(--on-dark-2); font-size: .98rem; line-height: 1.45; }
.fact b {
  display: block; margin: 8px 0 8px;
  font: 800 clamp(2rem, 3.6vw, 3.2rem)/1 var(--f-display); letter-spacing: -.035em; font-stretch: 88%;
  color: var(--on-dark);
}

.steps {
  display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 14px;
  counter-reset: none;
  margin-bottom: clamp(56px, 7vw, 96px);
}
.step {
  background: var(--olive-deep);
  border-radius: var(--r-card);
  padding: 22px 20px 24px;
  font-size: .96rem; line-height: 1.45; color: var(--on-dark-2);
  display: flex; flex-direction: column; gap: 6px;
  transition: transform .55s var(--spring), background-color .3s;
}
.step:nth-child(odd) { rotate: -1deg; }
.step:nth-child(even) { rotate: 1deg; translate: 0 14px; }
.step strong { font: 700 1.2rem/1.15 var(--f-display); color: var(--on-dark); letter-spacing: -.01em; }
.step-n { font: 800 2.4rem/1 var(--f-display); color: var(--olive-soft); letter-spacing: -.04em; margin-bottom: 6px; }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .step:hover { transform: translateY(-6px) scale(1.03); background: #36411A; }
}

.factory-inside {
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
  gap: clamp(32px, 5vw, 72px); align-items: center;
}
.inside-copy { display: grid; gap: 18px; justify-items: start; }
.inside-copy h3 { font-size: clamp(1.9rem, 3.6vw, 3rem); font-stretch: 88%; }
.inside-copy p { color: var(--on-dark-2); max-width: 44ch; }
.eyebrow { font-size: .8rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; }
.band .eyebrow { color: var(--on-dark-2); }
.inside-note { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }

/* planner */
.planner { color: var(--ink); --focus: var(--ink); box-shadow: 10px 10px 0 var(--olive-deep); }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .planner:hover { transform: none; box-shadow: 10px 10px 0 var(--olive-deep); }
}
.planner-head { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-bottom: 18px; }
.planner-head h3 { font-size: 1.6rem; }
.planner-badge {
  font: 700 .72rem/1 var(--f-display); letter-spacing: .1em; text-transform: uppercase;
  padding: .55em .9em; border-radius: var(--r-pill);
  background: var(--olive-tint); color: var(--ink);
  rotate: 3deg;
}
.planner-label { display: block; font-weight: 600; margin-bottom: 10px; }

.range { -webkit-appearance: none; appearance: none; width: 100%; height: 34px; background: transparent; margin: 0; cursor: pointer; }
.range:focus-visible { outline-offset: 4px; }
.range::-webkit-slider-runnable-track {
  height: 12px; border-radius: var(--r-pill);
  background: linear-gradient(to right, var(--brick) 0 var(--p, 33.333%), var(--olive-tint) var(--p, 33.333%) 100%);
}
.range::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none;
  width: 32px; height: 32px; margin-top: -10px; border-radius: 50%;
  background: var(--ink); border: 5px solid #fff;
  box-shadow: 0 0 0 2px var(--ink), 0 6px 14px -4px rgba(30, 31, 34, .5);
  transition: transform .4s var(--spring);
}
.range:active::-webkit-slider-thumb { transform: scale(1.15); }
.range::-moz-range-track { height: 12px; border-radius: var(--r-pill); background: var(--olive-tint); }
.range::-moz-range-progress { height: 12px; border-radius: var(--r-pill); background: var(--brick); }
.range::-moz-range-thumb {
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--ink); border: 5px solid #fff; box-shadow: 0 0 0 2px var(--ink);
}
.range-scale { display: flex; justify-content: space-between; font-size: .82rem; color: var(--ink-2); margin-top: 2px; }

.tiles {
  display: grid; grid-template-columns: repeat(40, minmax(0, 1fr)); gap: 3px;
  margin: 20px 0 6px;
}
.tiles[hidden] { display: none; }
.tiles span {
  aspect-ratio: 9 / 16; border-radius: 3px;
  background: var(--olive-tint);
  transition: background-color .2s, scale .4s var(--spring);
}
.tiles span.on { background: var(--olive); }
.tiles span.last { background: var(--brick); scale: 1.25; }

.planner-out {
  display: grid; grid-template-columns: auto 1fr; gap: 0;
  margin-top: 18px; border-top: 1px solid var(--line);
}
.planner-out > div { display: contents; }
.planner-out dt, .planner-out dd { padding: 12px 0; border-bottom: 1px solid var(--line); }
.planner-out dt { font-size: .82rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-2); padding-right: 18px; align-self: center; }
.planner-out dd { font-weight: 600; text-align: right; }
.planner-out output { font: 800 1.5rem/1 var(--f-display); }
.planner-price dd { font: 800 clamp(1.8rem, 3.4vw, 2.5rem)/1 var(--f-display); color: var(--brick); letter-spacing: -.03em; }
.planner-note { font-size: .88rem; color: var(--ink-2); margin: 14px 0 20px; }
.planner-btn { width: 100%; }

/* ---------- Playbooks ---------- */
.pb-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: clamp(18px, 2.4vw, 28px); }
.pb { display: flex; flex-direction: column; align-items: flex-start; gap: 10px; min-height: 340px; padding: clamp(26px, 3vw, 40px); }
.pb:nth-child(1) { grid-column: span 7; }
.pb:nth-child(2) { grid-column: span 5; }
.pb:nth-child(3) { grid-column: span 5; }
.pb:nth-child(4) { grid-column: span 7; }
.pb--ink { background: var(--ink); color: var(--on-dark); --focus: var(--on-dark); }
.pb--tint { background: var(--olive-tint); }
.pb-cat { margin-bottom: auto; }
.pb-metric {
  font: 800 clamp(3.2rem, 7vw, 6rem)/.9 var(--f-display);
  letter-spacing: -.05em; font-stretch: 80%;
  margin-top: 28px;
}
.pb--white .pb-metric { color: var(--olive); }
.pb-cap { font-size: .82rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--ink-2); }
.pb--ink .pb-cap { color: var(--on-dark-2); }
.pb h3 { max-width: 24ch; margin-top: 4px; }
.pb-link {
  margin-top: 12px; font-weight: 600; text-decoration: none;
  border-bottom: 2px solid var(--brick); padding-bottom: 2px;
}
.pb-link span { display: inline-block; transition: transform .45s var(--spring); }
.pb-link:hover span { transform: translateX(5px); }
.center-cta { display: flex; justify-content: center; margin-top: clamp(36px, 5vw, 60px); }

/* ---------- Services ---------- */
.pillars { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: clamp(18px, 2.4vw, 28px); }
.pillar { display: flex; flex-direction: column; gap: 16px; align-items: flex-start; }
.pillar > p:not(.pillar-n):not(.pillar-big) { color: var(--ink-2); }
.pillar-n { font: 700 .82rem/1 var(--f-display); letter-spacing: .12em; text-transform: uppercase; color: var(--olive); }
.pillar--media { grid-column: span 7; }
.pillar--creative { grid-column: span 5; background: var(--brick); color: #fff; --focus: #fff; }
.pillar--creative .pillar-n { color: #fff; }
.pillar--creative > p:not(.pillar-n):not(.pillar-big) { color: #fff; }
.pillar--creative .text-link { text-decoration-color: #fff; }
.pillar-big { font: 800 clamp(3.4rem, 7vw, 5.6rem)/.9 var(--f-display); letter-spacing: -.05em; font-stretch: 82%; margin-top: auto; }
.pillar-big small { display: block; font: 600 1rem/1.3 var(--f-body); letter-spacing: 0; margin-top: 10px; }
.pillar--measure { grid-column: span 12; background: var(--olive-tint); display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 6fr); gap: clamp(24px, 4vw, 56px); align-items: start; }
.measure-copy { display: flex; flex-direction: column; gap: 16px; align-items: flex-start; }
.measure-copy > p:not(.pillar-n) { color: var(--ink-2); }
.measure-facts { display: grid; gap: 12px; }
.measure-facts div { background: var(--surface); border-radius: 16px; padding: 16px 18px; display: grid; grid-template-columns: 76px 1fr; gap: 14px; align-items: baseline; }
.measure-facts dt { font: 800 1.35rem/1 var(--f-display); color: var(--olive); letter-spacing: -.02em; }
.measure-facts dd { color: var(--ink-2); font-size: .98rem; line-height: 1.45; }

.channels { width: 100%; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 24px; margin-block: 4px 6px; }
.channels li { display: flex; flex-direction: column; gap: 2px; padding: 12px 0; border-top: 1px solid var(--line); }
.channels b { font: 700 1.1rem/1.2 var(--f-display); }
.channels span { font-size: .93rem; color: var(--ink-2); line-height: 1.4; }

/* chain */
.chain {
  margin-top: clamp(28px, 4vw, 44px);
  background: var(--ink); color: var(--on-dark);
  border-radius: var(--r-card);
  padding: clamp(28px, 4vw, 52px);
  --focus: var(--on-dark);
}
.chain-title { font-size: clamp(1.6rem, 3vw, 2.4rem); font-stretch: 88%; max-width: 22ch; margin-bottom: clamp(26px, 3.5vw, 40px); }
.chain-list { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; position: relative; }
.chain-list li { position: relative; display: flex; flex-direction: column; gap: 8px; padding-top: 46px; }
.chain-list li::before {
  content: ""; position: absolute; left: 0; top: 6px; width: 22px; height: 22px; border-radius: 50%;
  background: var(--brick); box-shadow: 0 0 0 5px rgba(194, 65, 45, .25);
}
.chain-list li::after {
  content: ""; position: absolute; left: 34px; right: -6px; top: 16px; height: 2px;
  background: repeating-linear-gradient(to right, var(--olive-soft) 0 8px, transparent 8px 14px);
}
.chain-list li:last-child::after { display: none; }
.chain-list li:last-child::before { background: var(--on-dark); box-shadow: 0 0 0 5px rgba(245, 246, 242, .2); }
.chain-list b { font: 800 clamp(1.4rem, 2.2vw, 1.9rem)/1 var(--f-display); letter-spacing: -.03em; }
.chain-list span { font-size: .95rem; color: var(--on-dark-2); line-height: 1.45; }

/* process */
.process, .extras { margin-top: clamp(64px, 8vw, 110px); }
.sub-head { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(14px, 4vw, 56px); align-items: end; margin-bottom: clamp(26px, 4vw, 44px); }
.sub-head h3 { font-size: clamp(1.9rem, 4vw, 3.2rem); font-stretch: 88%; }
.sub-head p { color: var(--ink-2); font-size: 1.12rem; max-width: 42ch; }
.process-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(16px, 2vw, 24px); }
.move { display: flex; flex-direction: column; gap: 14px; align-items: flex-start; }
.move:nth-child(even) { margin-top: 32px; }
.move-tag { margin-bottom: 6px; }
.move:nth-child(even) .move-tag { rotate: 3deg; }
.move p { color: var(--ink-2); font-size: .98rem; }

.ticks { display: grid; gap: 8px; margin-top: 4px; }
.ticks li { position: relative; padding-left: 26px; font-size: .95rem; line-height: 1.45; }
.ticks li::before {
  content: ""; position: absolute; left: 0; top: .3em; width: 14px; height: 8px;
  border-left: 2.5px solid var(--brick); border-bottom: 2.5px solid var(--brick);
  rotate: -45deg;
}
.ticks--light li { color: var(--on-dark); font-size: 1.05rem; }
.ticks--light li::before { border-color: var(--on-dark); }

/* extras */
.extras-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(14px, 2vw, 22px); }
.extra { display: flex; flex-direction: column; gap: 10px; }
.extra-n { font: 800 2.6rem/1 var(--f-display); color: var(--brick); letter-spacing: -.05em; margin-bottom: 8px; }
.extra p { color: var(--ink-2); font-size: .96rem; }
.extra--cta { background: var(--olive); color: var(--on-dark); justify-content: space-between; align-items: flex-start; --focus: var(--on-dark); }
.extra--cta .extra-q { font: 800 clamp(1.5rem, 2.4vw, 1.9rem)/1.05 var(--f-display); color: var(--on-dark); letter-spacing: -.02em; }

/* ---------- About ---------- */
.about-title { font-size: clamp(2.3rem, 5.8vw, 4.8rem); }
.about-title .hl { color: #fff; }
.principles { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(32px, 4vw, 56px) clamp(24px, 5vw, 72px); }
.principle { display: grid; grid-template-columns: auto 1fr; gap: 6px 20px; align-items: start; padding-top: 22px; border-top: 2px solid rgba(245, 246, 242, .35); }
.principle:nth-child(even) { translate: 0 44px; }
.pr-n { grid-row: span 2; font: 800 clamp(3rem, 5vw, 4.4rem)/.85 var(--f-display); color: var(--olive-soft); letter-spacing: -.05em; }
.principle h3 { color: var(--on-dark); }
.principle p { color: var(--on-dark-2); }

/* ---------- Platforms ---------- */
.stack-list { border-top: 2px solid var(--ink); }
.stack-list li {
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 3fr) minmax(0, 4fr);
  gap: 16px; align-items: baseline;
  padding: 18px 12px; border-bottom: 1px solid var(--line);
  transition: background-color .25s;
}
.stack-list b {
  font: 800 clamp(1.7rem, 3.6vw, 2.9rem)/1 var(--f-display); letter-spacing: -.035em; font-stretch: 86%;
  display: inline-block; transition: transform .5s var(--spring);
}
.stack-list .kind {
  justify-self: start;
  font-size: .78rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  padding: .45em .85em; border-radius: var(--r-pill); background: var(--olive-tint);
}
.stack-list .what { color: var(--ink-2); }
.stack-list li:hover { background: var(--surface); }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .stack-list li:hover b { transform: translateX(10px) rotate(-1deg); }
}
.stack-measure b { color: var(--olive); }

/* ---------- FAQ ---------- */
.faq-grid { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 7fr); gap: clamp(28px, 5vw, 80px); align-items: start; }
.faq-grid .sec-head { margin-bottom: 0; }
.faq-grid .sec-head .sec-num { margin-bottom: 10px; }
.faq-list { display: grid; gap: 12px; }
.qa { background: var(--surface); border-radius: 18px; transition: box-shadow .3s; }
.qa[open] { box-shadow: inset 0 0 0 2px var(--ink); }
.qa summary {
  list-style: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 18px;
  padding: 20px 22px;
  font: 700 clamp(1.08rem, 1.6vw, 1.25rem)/1.25 var(--f-display); letter-spacing: -.01em;
  border-radius: 18px;
}
.qa summary::-webkit-details-marker { display: none; }
.qa summary::after {
  content: "+"; flex: none;
  width: 36px; height: 36px; border-radius: 50%;
  display: grid; place-items: center;
  background: var(--olive-tint); color: var(--ink);
  font: 600 1.4rem/1 var(--f-body);
  transition: transform .5s var(--spring), background-color .2s, color .2s;
}
.qa[open] summary::after { transform: rotate(135deg); background: var(--brick); color: #fff; }
.qa p { padding: 0 22px 22px; color: var(--ink-2); max-width: 68ch; }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(36px, 5vw, 80px); align-items: start; }
.contact-copy { display: grid; gap: 22px; justify-items: start; }
.contact-copy .sec-num { margin-bottom: 4px; }
.contact-copy h2 { font-size: clamp(2.3rem, 5.4vw, 4.4rem); }
.form-card { color: var(--ink); --focus: var(--ink); box-shadow: 10px 10px 0 var(--brick); }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .form-card:hover { transform: none; box-shadow: 10px 10px 0 var(--brick); }
}
.form-card h3 { margin-bottom: 22px; font-size: clamp(1.5rem, 2.4vw, 2rem); }

#lead { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; position: relative; }
.field { display: grid; gap: 6px; }
.field--full, .form-foot, .form-status { grid-column: 1 / -1; }
.field label { font-weight: 600; font-size: .95rem; }
.opt { font-weight: 400; color: var(--ink-2); }
.field input, .field textarea {
  width: 100%;
  font: 400 1rem/1.4 var(--f-body);
  color: var(--ink);
  background: var(--bg);
  border: 2px solid var(--line);
  border-radius: 14px;
  padding: 13px 15px;
  transition: border-color .2s, background-color .2s, box-shadow .2s;
}
.field textarea { resize: vertical; min-height: 128px; }
.field input::placeholder, .field textarea::placeholder { color: #6B6E73; }
.field input:hover, .field textarea:hover { border-color: #B9BEAE; }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--ink); background: #fff; box-shadow: 0 0 0 4px var(--olive-tint); }
.field input:user-invalid, .field textarea:user-invalid { border-color: var(--brick); }

.hp { position: absolute; left: -9999px; top: auto; width: 1px; height: 1px; overflow: hidden; }

.form-foot { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 20px; margin-top: 4px; }
.form-note { font-size: .9rem; color: var(--ink-2); flex: 1 1 220px; }
.form-note span { color: var(--olive); font-weight: 700; }
.form-status { font-weight: 600; font-size: .98rem; }
.form-status:empty { display: block; margin: 0; padding: 0; min-height: 0; }
.form-status.is-error {
  color: var(--brick-deep);
  background: #F9E7E3;
  border-radius: 14px; padding: 12px 16px;
}

.form-thanks { display: grid; gap: 12px; padding: 12px 0 6px; }
.form-thanks:focus { outline: none; }
.thanks-big { font: 800 clamp(2.6rem, 6vw, 4rem)/.9 var(--f-display); color: var(--brick); letter-spacing: -.04em; rotate: -3deg; justify-self: start; }
.thanks-text { font-size: 1.15rem; max-width: 36ch; }

/* ---------- Footer ---------- */
.site-footer { padding-block: clamp(48px, 7vw, 88px) 36px; }
.foot { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 32px; align-items: start; }
.foot-brand { display: grid; gap: 14px; justify-items: start; }
.foot-brand p { color: var(--ink-2); max-width: 32ch; }
.foot-nav ul { display: flex; flex-wrap: wrap; gap: 6px 8px; justify-content: flex-end; }
.foot-nav a { display: inline-block; padding: 8px 14px; border-radius: var(--r-pill); background: var(--surface); text-decoration: none; font-weight: 600; font-size: .95rem; transition: background-color .2s, transform .45s var(--spring); }
.foot-nav a:hover { background: var(--olive-tint); }
@media (hover: hover) and (prefers-reduced-motion: no-preference) {
  .foot-nav a:hover { transform: translateY(-2px) rotate(-2deg); }
}
.foot-base { grid-column: 1 / -1; padding-top: 22px; border-top: 1px solid var(--line); font-size: .9rem; color: var(--ink-2); }

/* ---------- Reveal on scroll ---------- */
.reveal-ready { opacity: 0; translate: 0 30px; transition: opacity .7s var(--ease), translate .9s var(--spring); }
.reveal-ready.in { opacity: 1; translate: none; }
.step.reveal-ready.in:nth-child(even) { translate: 0 14px; }
.principle.reveal-ready.in:nth-child(even) { translate: 0 44px; }

/* ---------- Responsive ---------- */
@media (max-width: 1100px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr); }
  .stack { max-width: 500px; }
  .steps { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .step:nth-child(even) { translate: none; }
  .step.reveal-ready.in:nth-child(even) { translate: none; }
  .process-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .move:nth-child(even) { margin-top: 0; }
  .extras-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .chain-list { grid-template-columns: minmax(0, 1fr); gap: 0; }
  .chain-list li { padding: 0 0 26px 48px; }
  .chain-list li::before { top: 2px; }
  .chain-list li::after { left: 10px; right: auto; top: 34px; bottom: 4px; width: 2px; height: auto; background: repeating-linear-gradient(to bottom, var(--olive-soft) 0 8px, transparent 8px 14px); }
  .chain-list li:last-child { padding-bottom: 0; }
}

@media (max-width: 960px) {
  .formats-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .formats-grid .fmt:nth-child(n) { margin-top: 0; }
  .formats-grid .fmt:nth-child(even) { margin-top: 40px; }
  .facts { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .factory-inside, .contact-grid, .faq-grid, .foot { grid-template-columns: minmax(0, 1fr); }
  .pb:nth-child(n) { grid-column: span 12; min-height: 0; }
  .pillar--media, .pillar--creative { grid-column: span 12; }
  .pillar--measure { grid-template-columns: minmax(0, 1fr); }
  .foot-nav ul { justify-content: flex-start; }
  .sec-head { grid-template-columns: minmax(0, 1fr); gap: 8px; }
  .sec-num { font-size: clamp(4.6rem, 22vw, 8rem); }
  .principle:nth-child(even), .principle.reveal-ready.in:nth-child(even) { translate: none; }
}

@media (max-width: 760px) {
  .stack-list li { grid-template-columns: minmax(0, 1fr) auto; gap: 6px 12px; padding: 16px 4px; }
  .stack-list .what { grid-column: 1 / -1; }
  .stack-list .kind { justify-self: end; }
  .principles { grid-template-columns: minmax(0, 1fr); }
  .sub-head { grid-template-columns: minmax(0, 1fr); }
  .channels { grid-template-columns: minmax(0, 1fr); }
}

@media (max-width: 620px) {
  body { font-size: 1rem; }
  .formats-grid, .process-grid, .extras-grid { grid-template-columns: minmax(0, 1fr); }
  .formats-grid .fmt:nth-child(n) { margin-top: 0; }
  .steps { grid-template-columns: minmax(0, 1fr); gap: 12px; }
  .step:nth-child(n) { rotate: none; }
  .facts { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px 16px; }
  .hero-stats { gap: 12px; }
  .hero-stats dt { font-size: .78rem; }
  #lead { grid-template-columns: minmax(0, 1fr); }
  .measure-facts div { grid-template-columns: minmax(0, 1fr); gap: 4px; }
  .form-card, .planner { box-shadow: 6px 6px 0 var(--olive-deep); }
  .form-card { box-shadow: 6px 6px 0 var(--brick); }
  .tag { font-size: .8rem; }
  .sticker { white-space: normal; max-width: 100%; line-height: 1.25; }
  .hero-kicker { border-radius: 14px; rotate: -2deg; }
  .tiles { grid-template-columns: repeat(20, minmax(0, 1fr)); gap: 4px; }
  .seal { width: 96px; font-size: .56rem; }
  .seal b { font-size: 1.45rem; }
  .cta-row .btn { flex: 1 1 auto; }
  .pb-metric { margin-top: 18px; }
}

@media (max-width: 400px) {
  .facts { grid-template-columns: minmax(0, 1fr); }
  .hero-stats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .hero-stats div:last-child { grid-column: span 2; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
    transition-delay: 0s !important;
  }
  .f, .ticker-track { animation: none !important; }
  .reveal-ready { opacity: 1; translate: none; }
}